Selling in an Anxious World

Holden International

Selling in an Anxious World


by Jim Holden (paperback)

Today, the organizational culture within companies has become inward focused. The emergence of the gig economy of outsourcing and contracting has depersonalized the workforce. Combined with the shift to an inorganic growth strategy, centered on mergers and acquisitions and scaling business, has become a detriment to being a customer centric company—causing new and higher levels of risk and anxiety for buyers. 

Selling in an Anxious World identifies the real problem by defining the three types of company culture. It enables readers to assess their culture, and learn how to change it to drive personal and professional success.

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