
Selling in an Anxious World
Get Jim Holden's game-changing book on navigating sales, corporate culture, and building trust in today's gig economy environment

"Selling in an Anxious World is a masterpiece of groundbreaking research and recommendations. To any professional who aspires to greatness, this is a must-read!"
- Bill McDermott, CEO of ServiceNow
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Selling in an Anxious World
by Jim Holden (paperback)
Today, the organizational culture within companies has become inward focused. The emergence of the gig economy of outsourcing and contracting has depersonalized the workforce. Combined with the shift to an inorganic growth strategy, centered on mergers and acquisitions and scaling business, has become a detriment to being a customer centric company—causing new and higher levels of risk and anxiety for buyers.
Selling in an Anxious World identifies the real problem by defining the three types of company culture. It enables readers to assess their culture, and learn how to change it to drive personal and professional success.
For bulk orders, please contact us.About the book
B2B sales has become a one way street that has driven customer experience (CX) into the ground with sellers taking the fall for it.
Success for sellers is not getting caught in the trap of either complying with culture norms or doing what’s right for the customer. For when these theories are at odds, the seller loses, careers get damaged, and sales effectiveness declines. That’s anxiety for everyone—corporate leadership, sellers, and customers.
Praise from Charlie Kirk, Turning Point USA
Jim's book breaks new ground on reshaping culture in industry, colleges, and our Nation. It's an inspiration to anyone selling in today's world.
If we view academic culture as a living, breathing organism and conceptually drop it into a company today that has built and supports a Client-Centric Culture, which is also considered a living entity, the one will destroy the other.
Turning Point USA is an organization that is in a unique position to observe academic culture within our colleges today and relate it to the real world, particularly its impact on company culture. Heading up Turning Point and providing this perspective is Charlie Kirk, a young man who personifies biblical leadership with clarity of thought, vision, compassion, conviction, and courage. These traits also characterize the culture at Turning Point, a team dedicated to building future leaders for America.
Thoughts from the Author
It's been an exciting journey working on this book that brings an unconventional guide to solving an unconventional problem.
Culture can be abstract and difficult to see, yet have a real impact on business success. Making it visible, you'll see culture in many different forms, from scriptual reference, mountaineering, dealing with cancer, caring about people, and poetry.
All because you can't solve an unconventional problem with conventional thinking!
About Jim Holden, CEO, Holden International
Jim Holden founded Holden International in 1979, bringing science, engineering, and math to sales process, building a firm that is now a global leader in sales effectiveness. As a youth, he integrated physics with karate, studying under 8th degree Grand Master Kazumi Tabata. He has also applied this type of empirical thinking to cancer research, counter terrorism, mountaineering, and tackling the homeless problem in Chicago. More recently, this has manifested itself in building the first AI, CRM-integrated, and voice-driven system to predict sales wins with guidance to win more and enhance sales forecasting-all with the mission of helping people, companies, and our Nation.
His previous books include Power Base Selling, World Class Selling, The Selling Fox, and The New Power Base Selling published by Wiley.
Selling in an Anxious World
Get Jim Holden's latest book on navigating sales, corporate culture, and trust building in today's gig economy environment